What each platform actually rewards, and the rule changes worth knowing before they cost you reach.
18 posts
YouTube's new system auto-applies a disclosure label when it detects branded content you didn't declare. What triggers it, and how the appeal actually works.
Read this →YouTube's new Ask Studio AI summarises comments and analytics inside Studio. What it's good at, where it misjudges context, and how to use it safely.
Read this →Meta's new Series feature bundles Reels into episodic collections. Here's what it actually changes, who it helps, and why the discovery and payout mechanics are still unknown.
Read this →Instagram's new Replace Audio tool swaps the soundtrack on a live feed post or carousel without losing likes or comments. What it fixes, and its Reels-shaped blind spot.
Read this →From 24 August YouTube counts a view from the first frame, no minimum watch time. Earnings and eligibility don't change, but your reported numbers will.
Read this →YouTube's beta Top Fans option restricts a video to your top 1% of viewers by watch time. What it does, who it actually suits, and what it doesn't do.
Read this →TikTok surfaces its auto-assigned search keywords and lets creators block or suggest them. Why this matters more for repurposed clips than native content.
Read this →TikTok and Instagram increasingly surface content through search, not just the For You feed. What that changes about captions, on-screen text and hooks.
Read this →Meta now runs skippable ads after any organic Reel over 60 seconds. Here's what that actually changes for repurposed content, and what doesn't.
Read this →LinkedIn's push into native vertical video in 2026 has repurposed horizontal clips underperforming. Is that an actual penalty, or just a bad fit for the format?
Read this →Instagram now excludes accounts built on reposts from recommendations. What that means if your repurposing workflow clips and reposts your own footage.
Read this →TikTok is downranking AI-generated video, not AI-assisted editing. Where the line actually sits, and how to keep a repurposing workflow on the right side of it.
Read this →TikTok, Instagram and YouTube each now require labels on realistic AI-generated content. What counts, what doesn't, and where creators get caught out.
Read this →Building entirely on rented land is a single point of failure. How to move followers to email without becoming annoying about it.
Read this →Consistency beats frequency, and posting past your sustainable ceiling costs more than it returns. How to find where yours is.
Read this →Real differences in audience behaviour and format tolerance across the three, when identical cross-posting is fine, and how to sequence a release.
Read this →Saturation, format fatigue and follower growth explain most drops. Shadowbanning explains very few. How to diagnose the difference properly.
Read this →Watch-through, rewatches and sends do the heavy lifting. Hashtags and posting time do far less than creators think. What the mechanics really are.
Read this →Two a week, on what actually changed and what to do about it. No pitch.
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