The commercial side of being a creator: tax, contracts, pricing and the admin nobody warns you about.
19 posts
YouTube now lets eligible creators tag Amazon products in videos and Shorts. The rollout is US-only for now, and here's what the commission is actually worth.
Read this →Instagram is testing a Bonuses payout for photo and carousel posts, not just Reels. What's rolling out, why it's invite-only, and whether to chase it.
Read this →Disney and TikTok's content-sharing deal gives opted-in creators licensed Marvel, Star Wars and Pixar footage. What it offers, and what it doesn't.
Read this →TikTok Shop's live selling is growing fast and pays creators more than standard clips. What live selling actually demands, and who it doesn't suit.
Read this →Brands are shifting from flat fees to performance and hybrid pay. What that shift changes about attribution, tracking and risk - and what to ask for before you sign.
Read this →X replaced Creator Revenue Sharing with Original Content Rewards, paying only on impressions from verified subscribers. What the new bar actually requires, and who it's really built for.
Read this →EU AI Act transparency rules took effect on 2 August 2026 and apply based on where content lands, not where you're based. What UK creators actually need to disclose.
Read this →YouTube is doubling its Partner Program entry bar from February 2027: 8,000 watch hours or 20 million Shorts views. What changes, and which route fits you.
Read this →Whitelisting lets a brand run paid ads through your handle. Here's what the authorisation window, exclusivity and fee should actually cover.
Read this →TikTok's Creator Rewards Program scores originality hard, and straight clips from long-form content often fail it. What actually gets flagged, and what to change.
Read this →A new offence covers non-consensual AI images since February 2026, but cloned voices and faces in fake ads still fall outside UK law. What's changing.
Read this →MTD for Income Tax went live in April 2026 for sole traders over £50k, with the first quarterly deadline just passed. What it actually requires, and who's next.
Read this →YouTube pays Shorts creators 45% of a pooled ad fund, not 55%, because of music licensing costs. What the split means and whether it's worth building a strategy around.
Read this →The CMA and ASA are actively enforcing hidden-ad rules in 2026. What counts as disclosure, what doesn't, and where the label actually needs to go.
Read this →Attribution is genuinely hard for creators. What can and cannot be measured, and a tracking approach that is not overkill.
Read this →Usage rights, exclusivity, term and approval loops are where brand deals quietly cost the most. What to check before you sign.
Read this →Realistic secondary income streams for creators, the effort-to-return ratio of each, and why starting five at once fails.
Read this →An honest comparison of the three, what each costs, which stage of business each suits, and the contract red flags to watch for.
Read this →How to work out what your hour actually costs once admin, editing and DMs are counted, and how to raise rates without losing your audience.
Read this →Two a week, on what actually changed and what to do about it. No pitch.
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